Halifax, Canada · Est. 1999
Serial entrepreneur since 8th grade. 15 years turning data, creativity, and relentless drive into measurable growth, from garage startups to Fortune 500 boardrooms.
I did not learn business in a classroom. I learned it in a garage, at age 13, manufacturing window blinds, importing components directly from Taiwan and China via Alibaba, and building real client relationships before most of my peers had their first summer job.
When the recession of 2008 hit and the blinds business took losses, I did not fold. I pivoted. I taught myself copywriting, landed my first client, and spent the next 15 years climbing from Content Writer to Director of Digital Marketing, then to VP of Marketing and Operations, and eventually founding multiple ventures of my own.
Today I sit at the intersection of entrepreneurship, digital marketing, and analytics, helping companies navigate digital transformation with both creativity and rigour. My edge is this: I have been on every side of the table, as founder, operator, marketer, builder, and advisor.
"I am a failures and a success seasoned individual, and that combination is exactly what makes me useful to you."
Why Halifax? Because I believe in the Canadian startup ecosystem, and I chose Halifax specifically to be part of one of North America's fastest-growing cities. I am not just here to work. I am here to build, to invest, and to contribute to this city's story.
Four ventures across digital, AI, and manufacturing. Built from scratch. Operated with purpose.
CGEC is Canada's not-for-profit council helping Canadian businesses launch and expand into the United Kingdom, European Economic Area, and India, backed by 13 years of EICBI's institutional relationships across parliamentary corridors.
Trade Council · UK · EEA · IndiaAn AI-powered brand intelligence platform that empowers businesses to track, analyse, benchmark, and amplify their omni-channel brand exposure across social media, connected TV, OTT, and news, 24 hours a day, 7 days a week.
AI · Brand Analytics · SaaSPremium window coverings brand serving residential and commercial clients in Atlantic Canada. Built on quality manufacturing, white-glove service, and deep B2B and B2C relationships.
Manufacturing · B2B · B2CA window blinds manufacturing brand built from his aunt's garage in 1999. Served large brands and retail consumers. One of two brands Nivin has successfully built and exited. Proof that the entrepreneurial instinct was never just a phase.
Exited · ManufacturingFifteen years across industries, continents, and company stages creates a rare compound, part strategist, part operator, part builder. Here is where I can move the needle for you.
End-to-end digital strategy covering SEO, paid media, and analytics infrastructure. I have grown organic e-commerce revenue by 6,662% and organic traffic by 521% for a single client. Data is the foundation; creativity is the edge.
From ideation to exit, I have done it multiple times. I understand what founders need at each stage and can serve as advisor, operator, or hands-on builder depending on what the situation demands.
I led the full product lifecycle for data POWA, from early idea through R&D, launch, and acquisition by a publicly-traded company. Agile, Scrum, and the ability to bridge technical and business teams.
10 million words written over 12 years for brands from startups to Fortune 500s. Landing pages, campaigns, whitepapers, and long-form content. Copy that converts, never copy that merely fills space.
Scaled a 2-person team to 90 at Ayruz. I build and lead diverse, high-performing teams across digital marketing, engineering, data science, and design, consistently delivering 2.5 times better outcomes than peer teams.
I help businesses modernise their digital stack, build analytics capabilities, and align their marketing with measurable business outcomes. From strategy to implementation, I get in the trenches.
For the e-commerce division of a billion-dollar global car manufacturer, these are the results I delivered.
Actively building and operating four ventures spanning trade facilitation, AI-powered brand intelligence, and window coverings. CGEC is helping Canadian businesses enter the UK, EEA, and India markets. Omni Vue AI is redefining how brands measure their presence across every channel.
Scaled the agency from early-stage to a 90-person operation across 5 offices globally. Led end-to-end digital strategy for clients ranging from startups to Fortune 500s in the US, UK, and MENA. Responsible for award-winning campaigns and a stellar client roster.
Embedded product manager for a real-time sports sponsorship valuation SaaS. Guided the full product lifecycle from ideation through development, GTM, and eventual acquisition by a publicly-listed technology company. Hired and managed top 5% technical talent from StackOverflow.
Part of the Managing Director's core team, reporting directly to MD Mr. George Muthoot George. Responsible for 360-degree customer engagement strategies across a diversified portfolio, working alongside top global marketing and creative agencies.
Dual-role managing digital marketing client deliverables while building and leading the HR function from scratch. Laid the foundational people infrastructure that would support the agency's subsequent growth to 90 team members.
Led digital marketing and SEO strategy for a California-based digital agency operating out of Cochin.
The original venture, started in 8th grade from his aunt's garage. Built two manufacturing brands serving B2B and B2C clients. By age 18, was importing components directly from Chinese and Taiwanese suppliers via Alibaba. Built and exited both brands over a 23-year entrepreneurial journey.
Brands and organisations I have had the privilege to work with
From technology whitepapers to editorial long-form. Researched, written, and published across 12 years for brands, agencies, and industry platforms.
Plus ghostwritten blog posts spanning psychology, technology, health, and marketing analytics. 12 years. 10 million words.
Ready to Build Something?
Whether you need a digital strategist, a consulting partner, a speaker, or a co-builder, I bring 15 years of hard-won experience and genuine skin in the game.
I work with businesses, startups, investors, agencies, and individuals who are serious about growth. If you are building something meaningful and want a strategic partner who has been in the trenches, I would love to hear from you.